Creating Awareness Using Charity Badges

One ideal way to raise awareness and money for any charity - whether it's a company, association, club, group or school - is through the sale of badges. Many charities, both national and regional, regularly use badges to publicise their good work and boost their insufficient funds.

As non-profit organisations, charities are dependent on various sources of income such as bequests as well as raising money through events and the sale of charity merchandise. With approximately 170,000 registered main charities in England and Wales competing for donations, the most successful charities are usually the ones that have become experts in self-promotion.

Whether donations are collected by volunteers in the street or indirectly on the counters of banks, building societies, supermarkets, shops and libraries, the trend these days is to offer a small item in return.

Charity badges are perfect for this as they are relatively low cost but enduring.

Unlike disposable items like stickers, badges are often kept on coats or stuck onto bags for several days or even weeks. This means the charity benefits from repeated exposure without any further outlay. Available in almost any shape, size and colour, it is possible to be quite creative with a badge. Tailor-made to meet specific requirements, most charity badges incorporate a name, logo and individual design with many charities instantly recognisable from their badge because their logo is so well known. As a marketing tool designed to create awareness, the use of charity badges is very successful and also extremely cost effective.