Marketing With Plastic Business Cards

Business cards have been used both as a common form of advertising and as a means of exchanging contact information between business people and the public. More recently, with the introduction and increased popularity of plastic business cards, businesses have discovered a newer, durable and longer lasting way to make a memorable impression.

There has been a significant increase in the use of plastic business cards. The once-common business card has now evolved into a visually striking and powerful marketing medium.

Plastic business cards also provide a permanence and durability that effectively brand a company's identity and message in new and exciting ways. The use of color, combined with a variety of clear and tinted formats, allows for a very creative approach to many different types of messaging, branding and image building.

A business card that looks and feels like a credit card is perceived as having a high value, increasing the chances that the card will be kept by the customer. It is also more unlikely that the card will be discarded.

Value-based offers via plastic cards are especially powerful with this type of marketing. If you receive a professionally designed plastic card by hand or by mail, and the card includes a discount of offer, chances are you will keep it for future use. That is the real power of plastic value cards.

Meanwhile, the applications and practicality of plastic cards extends far beyond the simple business card. Plastic cards have changed significantly over the years. Now, it is difficult to even think about modern life without the availability and convenience of plastic cards.

Today, consumers pay for at least half of their purchases with plastic cards. Most large retailers, online retailers and supermarkets accept plastic cards for purchases.

The early versions of plastic cards were very different than the popular plastic cards in widespread use today. Those early plastic cards have transformed into plastic cards that utilize sophisticated technology on all levels.