Year of the Pig Can Mean Big Bucks for You!

The Year of the Pig is being seen as a great marketing boon. By connecting to the Chinese New Year with promotional information for your business, you can raise the brand awareness of products to an all time high. Your market does not have to be the Chinese or Chinese- Americans to use this promotion. If you are able to tap into popular culture then this could be use to you. When you tie into something that is a national headline or a huge cultural event, you can begin to increase sales.

Here is an example of what I am talking about. Swatch, the watch maker came up with a new way to package their watches. Because all of our devices have watches on them, sales of watches are going down. People are not even wearing watches unless they have the luxury or popular status. Swatch is letting people know they will be lucky and trendy when they wear this culturally branded watch. The package the watch comes in also contains a beautiful golden piggy ban. It's still the jelly band, but the pig face covers the band and the watch face. With all the accessories, this swatch stands out. The year of the Pig means you have an entire year to work this particular line of product connection.

With most holidays you have a week or at best a month. You can tie in by creating events.
You can tie in by creating a new joint venture with another company who is also going to tie into Chinese New Year. You just have to take a few moments to think about how you can serve your customer in a creative way,

Customers do not want to be bored. There are too many choices and too many things being shoved at them that do not help them create the life they want. With a market comprised of women, you have to create some value in it for them. It needs to be an experience they can enjoy. If they enjoy the experience, they will tell others and begin a word of mouth flood that will drench your pockets with money. Make the year of the pig an experience for your customers.