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Saturday, May 12, 2007

How To Show Appreciation To Your Clients Without Breaking Your Budget

Let's face it. We know that our clients and customers like to fee appreciated by us. Yet, how many times do we neglect to seize an opportunity to show appreciation to our clients and customers? And how many times do we use the excuse that we do not have money in our budget to do something special for them? What a non-strategic thinking and short-sighted view that thinking presents. What about the life time value of our clients and customers? Your Strategic Thinking Business Coach is letting you know that you do not have to spend a significant amount of money to show appreciation to your clients and customers and see a good return on your investment from increased satisfaction and loyalty.

So, what are some of the ways you can exhibit appreciation to your clients and customers without breaking your budget? Your Strategic Thinking Business Coach offers the following ten (10) positive and proactive actions to do show that appreciation without significant costs.

Positive & Proactive Appreciation Action #1: Say and send a thank you.
The more personalized the thank you the better. My most preferred method is a handwritten thank you.

Positive & Proactive Appreciation Action #2: Provide rapid response to complaints. You have an opportunity to turn complaints into compliments and increase the client and customer loyalty in a major way.

Positive & Proactive Appreciation Action #3: Empower employees to make your clients and customers feel special. This should include customer service training to make sure the employees are equipped to ensure a positive experience for the client or customer with each interaction.

Positive & Proactive Appreciation Action #4: Ask your clients and customers what they think. Ask them their opinions and feedback n your services and products. Develop a specific customer feedback program and make them feel special to be selected to participate.

Positive & Proactive Appreciation Action #5: Develop and implement some form of customer loyalty reward system. This could be a gift, a discount or some other token of appreciation to reinforce your appreciation for their business.

Positive & Proactive Appreciation Action #6: Support your client and customer businesses. This could be in the form of a personal referral to and/or recommendation of their business from you.

Positive & Proactive Appreciation Action #7: Provide a convenient source of information about your business and its products and services for your clients and customers. This can be facilitated by making it easy for your clients and customers to find information through your company website.

Positive & Proactive Appreciation Action #8: Use a company newsletter to regularly communicate with your clients and customers and with their permission, include something about your clients and customers.

Positive & Proactive Appreciation Action #9: Develop and implement a customer relationship management system. Use this system to send greetings at holidays and special occasions with a personalized message. And avoid a sales pitch in these contacts.

Positive & Proactive Appreciation Action #10: Take away any frustrations of doing business with your company. Ask your clients and customers what you can do to make it easier to do business with you and them review the best suggestions to implement.

Your strategic thinking business coach encourages you to fully realize the benefits of business coaching to help you provide positive and proactive appreciation to your clients and customers without breaking your budget. If you would like to learn more about how a strategic thinking business coach can facilitate and guide you in that endeavor, please contact Glenn Ebersole today through his website at www.businesscoach4u.com or by email at jgecoach@aol.com

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